Yesterday, SOAB launched its new brand identity during the grand opening of its new office at Asteroïdenweg 1-5 in Curaçao. Guests were treated to a unique show that presented the new logo and brand identity, in the presence of the Minister of Finance, Javier Silvania.
SOAB was founded in 1994 as an internal auditor for the government of the former Netherlands Antilles. Since 2020, the organization has undergone significant internal changes. After 25 years under the same leadership, a new CEO, Mr. Raymond Faneyte, was appointed along with a new management team. Under the leadership of Raymond Faneyte, Renata Sandriman, Hardy Huisden, and Candia Joseph, SOAB has taken a new strategic direction.
In line with these changes, SOAB has chosen to leave its trusted office building in Scharloo after 28 years. The organization has moved to a new, recently built, building at Asteroïdenweg 1-5, which is equipped with innovative workspaces for the team to work flexibly. The building also has six meeting rooms, equipped with the latest technologies, where the team can meet with each other or with clients, both digitally and face-to-face. Additionally, there are soundproof booths where colleagues, clients, and relations can be contacted via digital channels or mobile phones.
“These changes within SOAB also required a critical look at our brand identity and how we present ourselves to the community. This must fit who we are now and where we are going in the future. That is why we started an intensive rebranding process in 2022 with the new management team, in which the team also played a significant role. We are proud to have finally been able to present this new brand identity,” said Raymond Faneyte, Managing Director.
SOAB’s new brand identity represents the future-proofing of the organization, combined with the innovation they bring to the public sector. They have chosen a colorful style that reflects the dynamics, diversity, and resilience of the organization and its employees.
“As always, SOAB focuses on providing diverse services within their growing portfolio in the public sector, where the expertise within the young and dynamic team is broader than just accounting. It also includes other services such as advisory, investigations, and support,” explained Raymond.
The organization has always aimed to provide high-quality products and services that add value to its customers and the community. With an eye on the future, SOAB and its team will continue to provide high quality, effectiveness, timely delivery, and consistency in everything they do, hand in hand with the communities where they live and work.